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What Should A Remodel of Fisherman’s Wharf Look Like?

Before the COVID pandemic hit, San Francisco’s Fisherman’s Wharf averaged over 15 million visitors each year. While the waterfront is still one of the most visited areas in the region, the local businesses — including fishing companies, souvenir shops and restaurants — are struggling from a lack of investment, high rents and lower tourism. Now, the Port of San Francisco has announced a multi-year plan that involves a $10 million investment to renovate the area. Set to begin in 2026, the first phase of “Fisherman’s Wharf Forward” is a facelift for Taylor Street, which includes the demolition…

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