EP 296: Turn your agency into a content powerhouse with Scott Ginsberg

Build a Better Agency Podcast · Jun 7, 2021 · 1h 2m

Content is the cornerstone of any current agency's ability to position itself as an authority, but many agencies struggle with knowing exactly how to actually create all the content they need for both their clients and themselves. Where do the ideas come from? What if the ideas seem too big or ridiculous? Is it possible to schedule creativity? How is the content leveraged? Scott Ginsberg is an ultra-prolific creative strategist. He's written 50 books, released 12 albums of his own original music, produced three films, given over 600 speeches where no two are the same, and he has worn a name…