Episode 177 - Evan Carmichael Interview & The Secret to Creating a Business and Life That Matter

Maximize Your Influence · Feb 22, 2017 · 1m

The Law of Obligation and Marketing We often see this method at work when companies give out complimentary calendars, business pens, T-shirts, or mugs. This specialty advertising is an $18.5 billion dollar industry. It not only creates obligation, but keeps your name in front of your future customer. The studies show that 52% of people given a promotional product said they were more likely to do business with the person that gave them the item. The same principle applies when you go to the grocery store and see those alluring sample tables. It is hard to take a free sample and then walk away…