Latest / Thinking With Mitch Joel
SPOS #489 - Extraordinary Brand Experiences With Denise Lee Yohn
Welcome to episode #489 of Six Pixels Of Separation - The Mirum Podcast. How many brands truly deliver extraordinary experiences? Not the kind of rare stories you read about on Mashable, but the ones that do it day in and day out... for all of their customers? When it comes to brands doing things right - constantly and consistently - I think of the work that Denise Lee Yohn has done over the years. From her first book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest to the article she authored for the Harvard Business Review titled, Start-Ups…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.