Latest / The Daily Discipline from Project MNDST
Episode 108: The Framing Effect
Today's episode teaches the framing effect — the insight from Daniel Kahneman and Amos Tversky that the very same fact, stated in different words, leads people to make different choices. From a famous nineteen eighty-one study to the way doctors and financial advisors talk about risk, the frame shapes the feeling before your reasoning even gets started. The one small thing you can do today: write any decision you're facing twice — once the way it's currently sitting in your head, once in the opposite framing — and then decide. Key Topics: framing effect, Kahneman and Tversky, perception and…
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