Graham Platner, Jon Ossoff and the New Rules of Political Attention

Tawlla Tawlla's podcast · Jun 16, 2026 · 1h 20m

Attention is working in really unusual ways this election cycle. Graham Platner, a political unknown a year ago, ended up dominating his Senate primary against Maine’s sitting governor – even as his campaign was rocked by a series of scandals. James Talarico also seemed to come out of nowhere to become the Democratic nominee for Senate in Texas. Jon Ossoff has ginned up a ton of excitement as a potential 2028 presidential contender, in part because of his viral videos. Meanwhile, the former reality TV personality Spencer Pratt became a political star on X during his bid to become mayor of Los…