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How IKEA Decides Where Everything Goes in Its Warehouses
Ever wonder why the white BILLY bookcase is always at eye level while the birch veneer one is up on a high shelf? It's not random — it's slotting optimization. In this episode, we unpack how IKEA decides where every product goes in its warehouses, from the "golden zone" for fast-moving items to the constant recalibration between forward pick areas and bulk storage. We also explore how flat-pack design, standardized pallets, and retail psychology turn IKEA's self-serve warehouse into both a logistics hub and a sales floor. Plus, why IKEA's approach is completely different from Amazon's chaotic…
The skinny
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