Emmi Salonen On Managing Your Creative Inputs

DesignThinkers Podcast · Mar 11, 2026 · 50m

Emmi Salonen is a Finnish graphic designer and art director whose work spans editorial design, visual identity, publishing, and exhibition graphics. She often works with cultural and institutional clients, bringing a thoughtful, systems-driven approach to typography and structure—with just enough play to keep things interesting.Beyond the systems and the structure, Emmi has long been thinking about something deeper: the conditions that allow creative work to be sustainable over time.Her new book, The Creative Wellbeing Handbook, explores creativity not as a lightning strike or a productivity…