Latest / Your Way Home with Hongbin Jeong
Under the Radar: Is focusing on lifestyle products, and working with luxury brands like Dolce & Gabbana, Panerai and Automobili Lamborghini the key to extending Razer’s sphere of influence?
Today we’re going to talk about a gaming company that has a triple-headed snake trademark. Does Razer come to mind? Founded in 2005 and dual headquartered in Irvine and Singapore, Razer is widely recognised as a leading brand for gamers in the US, Europe and China. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. It also has 16 physical stores around the world including 11 in the US and the rest in Taipei, Hong Kong and Singapore. Looking ahead, Razer’s CEO Min-Liang Tan outlined the…
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