FBU 108: How to Start Hosting Live Events – Marketing and Promotion Guidelines (Part #3)
A big part of hosting a successful live event is to promote it right. Your audience needs to plan their attendance first in order to enroll, so it's important to work on the marketing side of things in advance. On the other hand, it's not ideal to keep talking about the thing for four months straight. In this episode, Jill explains how to divide this period into 3 phases, using bonuses, attracting hard buyers, and offering discounts. "It's better and easier for people if they feel that they are going to lose an opportunity. So when you're taking away a discount, that will get them to take…
The skinny
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