Shows / Fit Biz U
Fit Biz U
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple…
Episodes
- Fit Biz U
FBU 654: The Important Distinction Between Skill Acquisition and Long-Term Mentorship
Ever wonder why some business investments pay off in weeks while others take years to show their real value? The answer lies in the difference between skill…
- Fit Biz U
FBU 653: 4 Tools + Insights for Balancing Your Personal Life with Work Life
Building a business doesn't mean sacrificing the rich personal life you've spent years creating. Today, Jill tackles the balancing act between personal and…
- Fit Biz U
FBU 652: Handling Overwhelm When You're Drinking from a Fire Hose
Your business will only grow as far as your capacity to handle overwhelm. But if you sometimes feel like you're drinking from a fire hose when it comes to…
- Fit Biz U
FBU 651: Defining a "Launch Narrative" + Why You Need One in 2026
Having a compelling "launch narrative" has become essential for selling in 2026. A "launch narrative" is just a way of saying that you need people to raise…
- Fit Biz U
FBU 650: Is Evergreen Easier Than Launching?
Some people think that running evergreen sales in your business is taking the easy route over live launching, but the truth is that tactics have pros and cons…
- Fit Biz U
FBU 649: How to Remain Steeped in Reality so You Can Manage Your Business Expectations in 2026
The online space changes frequently. If you don't learn to adapt as you go, you're going to get discouraged, and that discouragement will make you want to give…
- Fit Biz U
FBU 648: A Challenge to Speak More Directly and Stop using the 3C's in Your Content, Copy and IG Bio
Your Instagram bio should be clear and concise, without being too clever or cutesy. Your bio should include: your identity (a concise keyword-searchable name…
- Fit Biz U
FBU 647: FBA Alum Patricia Medros Started Her Online Pilates Business at 70 + Sold Out Her Group Program
Most people think 70 is too late to start over, but not for Patricia Medros—in the past 18 months, she's grown her following from 900 to 10k and finally built…
- Fit Biz U
FBU 646: How Dr. Melissa Koehl Went from Selling 2 Units Her First Launch to Building a Massive Following By Adding Value Every Single Day on Social Media
Dr. Melissa Koehl didn't set out to build an online empire—she was a full-time physical therapist buried in one-on-one clients when COVID pushed her to start…
- Fit Biz U
FBU 645: Nutritionist Mikki Williden Shares How She's Scaled Her Signature Nutrition Program and Massively Scaled her MRR
In this Business Bites episode, Jill sits down with nutritionist Mikki Willidin, former university professor turned full-time online business owner, to chat…
- Fit Biz U
FBU 644: How FBA Alum Jen Kirsch Grew her MRR Business After 50
This week, Jill is introducing a brand new mini-series called Business Bites, where she sits down with former FBA students to dig into what's actually working…
- Fit Biz U
FBU 643: The Current IG Growth Algorithm: Building Your Personal Brand using Content Identifiers
In this episode, Jill pulls back the curtain on a strategy she's been testing through her own paid ad campaigns ahead of her upcoming FBA launch, revealing how…
- Fit Biz U
FBU 642: The Launch to Use If Your Offer is Under $100
If you have an offer priced $100 or under, you need to try the three-day escalating pricing launch. It's a fast, low-stakes sales system that appeals to buyers…
- Fit Biz U
FBU 641: Connection Content Builds Trust But Conversion Content Makes Sales And How to Do Both in 2026
Today, Jill breaks down a key content distinction for health and fitness entrepreneurs: connection content versus conversion content. Connection…
- Fit Biz U
FBU 640: In 2026, It's Not About Time Online, It's About Touch Points
The foundation for building a hybrid business model—one that blends personal branding with business strategy—is the Trust Equation. In years of the internet's…
- Fit Biz U
FBU 639: Why You Need to be Building a "Hybrid" Business in 2026
Sustainable success online requires two distinct halves working together: a personal brand and a business strategy. Your personal brand is the foundation…
- Fit Biz U
FBU 638: The Vulnerability of Broadcasting: How to Publish Stuff Without Feedback
In this episode, Jill explores the vulnerability of "broadcasting" content—publishing podcasts, emails, blog posts, or social media without receiving real-time…
- Fit Biz U
FBU 637: 8 Off-The-Cuff Strategies to Make $1000 this Week
You don't need extensive launch prep or a long "launch narrative" to make cash, quick. In this episode, Jill shares eight quick strategies for generating a…
- Fit Biz U
FBU 636: Forget Content Pillars, Use the IDEA Method to Connect with Ideal Clients on Social Media Instead
There should be a difference between the content you post for free and the content people actually pay you for. Use Jill's IDEA framework for social media…
- Fit Biz U
FBU 635: Challenges Aren't New But Here's Why They're Everywhere Right Now (+ How to Run a Succesful One)
Paid challenges are having a resurgence in the online business space. The key to a successful paid challenge is choosing a topic with a tangible, specific…
- Fit Biz U
FBU 634: The Entire JillFit Ads Strategy Broken Down for You
Ads always work—it's just a matter of whether or not you've dialed in your messaging, targeting, and offer. In this episode, Jill shares a 30,000ft view of the…
- Fit Biz U
FBU 633: 6 Ways to Refresh a Signature Program to Make It (Still) Feel Exciting and Compelling for New Clients
How do you refresh your signature program so it feels new and compelling, instead of starting from scratch every launch? Today, Jill outlines six practical…
- Fit Biz U
FBU 632: 6 Signs You Have a Strong Personal Brand
Building a personal brand is the best foundation for a sustainable online business because strong personal brand creates safety, certainty, and anti-fragility…
- Fit Biz U
FBU 631: How to Clean Up Your Email List to Boost Your Open Rates + Deliverability Score
Today, Jill explains how and why to regularly clean out your email list, sharing the practical steps she uses at JillFit: deleting unsubscribes so you're not…
- Fit Biz U
FBU 630: Angle vs. Intervention: Why You're Not Selling More Coaching Packages
Do you know the difference between angle and intention in your marketing? The idea comes from the fact that the best-practice fundamentals (the intention) that…
- Fit Biz U
FBU 629: Summertime Sleepy Season + How to Prep Now for Fall Promotions
Summer is historically the slowest season for business promotions. Your potential clients are distracted by vacations, kids being out of school, and a general…
- Fit Biz U
FBU 628: The "Second Sell" and Why You Need to Be Using It in Your Coaching Containers
Today, Jill explores the concept of the "second sell"—the often-overlooked practice of re-selling customers and leads on actually consuming or actioning what…
- Fit Biz U
FBU 627: 6 Ways to Build Trust *Faster* and Make More Sales
Trust-building is essential, as the online space enters into what Jill calls the current "trust recession." Trust typically takes at least 18-24 months of…
- Fit Biz U
FBU 626: 6 Ways to Remove All Risk and Get Prospects to Say Yes Now
There are six strategies coaches can use to craft offers that remove risk and drive prospects to say yes now instead of putting off a decision, and the key to…
- Fit Biz U
FBU 625: The Strategy I Use to Grow My Podcast + Generate Leads Using It
FitBizU is a niche podcast, but it is one of JillFit's most important lead generation engines. Long-form content has the power to build deep trust compared to…
- Fit Biz U
FBU 624: The Inevitable Vulnerability of Business (Launching + Action)
Taking action in your business feels deeply vulnerable. There is an inherent risk and emotional exposure that comes with launching, promoting, or trying…
- Fit Biz U
FBU 623: Handling (Inevitable) Business Burnout
There is an inevitable burnout that hits fitness business owners, especially as summer arrives and the January-through-June sales push winds down. After 16…
- Fit Biz U
FBU 622: Utilizing The Law of Trade-offs to Grow Your Business
The Law of Trade-Offs is the idea that because your time and mental energy are finite, every "yes" in your business is simultaneously a "no" to something else…
- Fit Biz U
FBU 621: What Actually Makes A Great Online Coach with Danny Coleman
Today, Jill sits down with her brother Danny Coleman—founder of the Coaching Academy and host of the Leadership Chemistry podcast—to dig into what separates…
- Fit Biz U
FBU 620: A Simple Process for How to Start Offloading Your Inbox to an Assistant
Delegating your email inbox should be your first hire as an online fitness coach. Today, Jill shares three signs it's time to hand off your inbox: dreading it…
- Fit Biz U
FBU 619: The Pygmalion Effect + Holding Clients to a High Standard
Today, Jill explores the Pygmalion effect—the psychological principle that high expectations lead to better performance—and how it applies to coaching, team…
- Fit Biz U
FBU 618: Everyone is Yapping about Yapping
For a while now, Jill has taught that the best way to start and grow a successful online business is by leaning in to your own personal brand. Building trust…
- Fit Biz U
FBU 617: Important Live Launch Insights for 2026
Is it time for a new launch strategy? Jill shares her insights on a new launch strategy she calls "long runway, shortcut open," which centers on building…
- Fit Biz U
FBU 616: The 5 Content Types I'm Using in my 30-Day Reels Challenge
Every June, Jill runs a 30-day Reels challenge on Instagram. Today, she's sharing how she plans her content for the month using a framework she calls the "Five…
- Fit Biz U
FBU 615: James Wedmore on AI, a Trust Recession + How to Stand Out Online
In this episode, Jill sits down with her business mentor, James Wedmore, for a wide-ranging conversation about what it really takes to build a sustainable…
- Fit Biz U
FBU 614: Are We in a Trust Recession?
There's a growing skepticism toward online coaches and internet marketers, so in order to run a successful online business, we have to overcome this. These…
- Fit Biz U
FBU 613: 3 Non-Negotiables to Build a Profitable SLO
In this episode, Jill breaks down the self-liquidating offer—a paid traffic sales system where ads send cold audiences directly to a low-ticket checkout…
- Fit Biz U
FBU 612: Why Having a Personal Brand is Now Non-Negotiable in 2026
Personal branding is more essential than ever in 2026, especially as AI lowers the barrier to entry for online coaching and floods the space with homogenized…
- Fit Biz U
FBU 611: 4 Tweaks I've Made to My Email Marketing to Accommodate Shorter Attention Spans
Today, Jill shares four practical tweaks she's been making to her email marketing strategy to adapt to shorter attention spans and busier inboxes: keeping…
- Fit Biz U
FBU 610: Should You Follow Back People Who Follow You On Social Media?
Should follow back people who follow you on social media? While there's no obligation to do so, there might be real strategic value in following back accounts…
- Fit Biz U
FBU 609: 3 Sales Mechanisms Working for High-Ticket Right Now
There are plenty of ways to sell your high-ticket coaching offers, but not every method will work for every person. Today, Jill shares 3 sales mechanisms her…
- Fit Biz U
FBU 608: Make These 2 Counterintuitive Energetic Shifts to Close More Sales
If you're ready to up your sales technique, there are two energetic shifts you need to try. The first is adopting an "interview energy"—approaching sales…
- Fit Biz U
FBU 607: How to Handle Clients Not Getting Results or Even Leaving Your Containers Angry or Disappointed
It's uncomfortable but inevitable—some clients will leave your coaching container feeling disappointed or unfulfilled, even when you've delivered on every…
- Fit Biz U
FBU 606: Why Authentic Connection Beats Strategic Networking Every Time
There is a stark difference between genuine connection and transactional networking in the online business space. Jill made her own early career mistakes—like…
- Fit Biz U
FBU 605: Earn That Cringe Archive, Baby
Everyone who runs a successful online business started at the very beginning, and that means having content that makes you cringe a little bit. The only way to…
- Fit Biz U
FBU 604: Building a Long, Lucrative Career Online Vs. a "Junk Food Business"
The current state of the online fitness and wellness business landscape in 2026 is constantly changing—there are new shifts every day driven by AI, GLP-1…
- Fit Biz U
FBU 603: Run a Successful Priority List Launch Using "The Velvet Rope Method"
Is it time for you to try a fresh spin on the traditional waitlist approach? Jill's "priority list launch" strategy is designed to build exclusivity and demand…
- Fit Biz U
FBU 602: Micro-Solution Messaging Vs. "Quick Fix" Messaging
Micro solution messaging is not the same as quick fix marketing, and mastering the distinction is essential for selling your coaching offers. Using vague…
- Fit Biz U
FBU 601: 5 Non-Negotiable Tasks Your VA Should Be Doing For You
In this episode, Jill shares her top five non-negotiable tasks every business owner should delegate to a virtual assistant. Drawing from her own…
- Fit Biz U
FBU 600: Making a Case For Your Service by Nullifying All Other Options
If you want to convert your followers into paying clients, you have to be able to communicate the necessity of your services. Today Jill breaks down three…
- Fit Biz U
FBU 599: Increase Your Sales Conversions By Diagnosing These 4 Things for Prospects (+ How I Close 90% of My Sales Calls)
Sales don't have to be sleazy and they don't have to be difficult, either. In this episode, Jill breaks down four essential diagnostics that will make your…
- Fit Biz U
FBU 598: Are Freebies Dead?
There are internet business coaches claiming that freebies are dead—are they? While freebies are evolving in use, they remain a vital tool for building a…
- Fit Biz U
FBU 597: Storytelling Framework in Carousels for More Opt-ins
In this episode, Jill breaks down a content strategy combining Instagram carousels with ManyChat automations to drive opt-ins for freebies and lead magnets…
- Fit Biz U
FBU 596: Create a Compelling Intro Post for Social Using the 4S Method
Your followers won't want to buy from you if they don't know anything about you, so it's a great idea to write intro posts as a way to showcase who you are. If…
- Fit Biz U
FBU 595: You Have A Niche But You Need A SPECIALTY—And They're Not The Same Thing
You may have already niched down, but you might need to start thinking about what your specialty is—and they aren't the same thing. Jill challenges you to…