FBU 100: E-mail Marketing Strategies (Part 2) – Attracting Warm Leads & Getting People on Your List
One of the most challenging steps of working with e-mail marketing is actually building an audience. In order to have more people seeing your offers and your high-value content, they first have to opt in on your list, right? There are specific ways to attract more people and, of course, it involves your social media. In this episode, Jill talks about how to get more people on board. "If people are just getting on my list to get other content, […] they really like my stuff and for me… I'd like to make sure that they get additional value and they get rewarded for that early action." – Jill…
The skinny
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