Latest / Marketing Trends Now by Katie Brinkley
How to Get UGC That Actually Helps You Sell
Your customer just said the nicest thing about your business in an email. So why is your website still running copy your marketing team wrote about itself?This week on Marketing Trends Now, we're talking user-generated content. Forget the unboxing videos and paid creators for a minute. A review is UGC. A customer photo is UGC. A LinkedIn post about working with your team is UGC. The people who've already bought from you know exactly what your next customer wants to hear, and they say it better than your brand copy can.I also share the mistake I made for years as a business owner: asking "Can…
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