They Lost $3M/Year in Sales. Here's the Sequencing Mistake That Caused It.

The Revenue Vault | B2B Sales Systems That Run Without You · Apr 13, 2026 · 23m

In this episode, Marcus Chan chats with Ash Wendt, co-founder of Cowen Partners Executive Search, who was leaving between one and three million dollars on the table every single year from a broken outbound motion. Multiple hires. Multiple failures. And a realization that changed everything: you cannot buy sales. You have to engineer it.Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work.Hosted by Marcus Chan, Wall Street…