FBU 150: Creating a Strong Promise In Order to Sell
When a person is willing to invest in you, they don't care about the deliverables of your program (how many tutorials, zoom calls, exercise sheets, etc). They are more interested in what they will get, the result, what you can promise them and whether you can guarantee that your program will work for them. That's why it's so important to create a strong promise in the first place. In this episode, Jill talks about the importance of getting more tangible with your promise, in order to make more sales. "In order for someone to want to invest in you, they need to know what they can expect." –…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.