FBU 180: Overcoming Client Objections – Marketing & Copywriting (Part 2/3)
There will always be different reasons why a person won't buy from you: cheaper offers, free alternatives, methods that already worked in the past for them and the list goes on. However, a good marketing strategy should anticipate these objections, pushing you to be one step ahead. In this episode, Jill explains the importance of overcoming these different objections, making the person feel safe to invest. "When we talk about marketing it really comes down to us making a case for why they should trust us with their cash." – Jill Coleman Jill is a fitness professional and business coach who…
The skinny
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