Why Isn’t Your Social Media Strategy Converting?

Marketing Trends Now by Katie Brinkley · Feb 5, 2026 · 8m

In this episode of Marketing Trends Now, Katie Brinkley dives into Sprout Social’s 2026 Social Media Content Strategy Report and uncovers why most marketing strategies aren’t working. She breaks down the growing disconnect between what brands post and what audiences actually want, offering data-backed insights on platform selection, AI content use, and engagement practices.Top 5 Takeaways:More isn’t better. 87% of marketers want to expand platform presence, but audiences are focused on Facebook, Instagram, and YouTube.Audiences want connection—not more content. Responding to comments and…