Go for No: The Counterintuitive Path to More Yeses
In this episode of Selling AI, Andrea Waltz discusses the importance of handling rejection in sales and the methodology of 'Go for No.' She shares the origin story of the 'Go for No' strategy and its impact on sales. The conversation also delves into the key premises of the book and the strategies for disqualification in sales. Additionally, the discussion explores the mindset shift from wants to needs, the importance of micro-commitments, and the handling of rejection in the sales process. The conversation delves into the importance of handling rejection in sales, nurturing opportunities…
The skinny
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