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Laid Off, But Still Fighting: Matt Compton on Cannabis Dispensary Merchandising, Career Reinvention & Sobriety
Send us Fan MailMatt Compton spent years building out cannabis retail and dispensary merchandising strategy, most recently as Commercial Operations Director at Jushi (Beyond Hello), before a June 2026 corporate realignment laid him off. In this episode of Ready To Drink, Matt breaks down how dispensary merchandising differs from liquor retail, why data tools like Headset and BDSA drive MSO buying decisions, and how brand partnerships fill category gaps like drinks. He also opens up about his path from a traumatic brain injury and disability to a cannabis buying career, his use of hemp…
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