Shows / Ready To Drink Podcast
Ready To Drink Podcast
The Ready To Drink Podcast is built for founders, operators and leaders navigating the next era of beverage. These are honest conversations with the people doing the work, building brands that last in a crowded and regulated marketplace.Hosted by twenty-two year adult beverage industry veteran Nate Fochtman, the show pulls back the curtain on what actually drives growth - distribution strategy, regulatory navigation, sales velocity, and consumer trust.
Episodes
- Ready To Drink Podcast
Beer First. Gluten Free Second. | Otherwise Brewing's Aaron Gervais
Send us Fan MailAaron Gervais is the CEO and co-founder of Otherwise Brewing, one of the only true gluten free breweries in the country. On this episode of the…
- Ready To Drink Podcast
Cannabis Secret Shopping Exposes Why Dispensaries Are Losing Customers | Tammy Puyear, TPP Services
Send us Fan MailMost dispensaries have no idea what their own store feels like to a first time customer.Tammy Puyear runs TPP Services, a secret shopping…
- Ready To Drink Podcast
Alex Kllanxhja on Drink Entrepreneurship: Leaving Corporate Beverage Sales to Build Pipeline Autopsy
Send us Fan MailAlex Kllanxhja spent 14 years in beverage sales, cutting his teeth as one of the first reps at Oskar Blues before moving into chain accounts…
- Ready To Drink Podcast
From Gym Buddies to Brewery Owners: The Battle River Brewing Story | Toms River, NJ
Send us Fan MailGary Morrison, co-founder of Battle River Brewing in Toms River, New Jersey, joins the Ready To Drink Podcast to tell the story of how three…
- Ready To Drink Podcast
High Risk Payment Processing for Hemp & CBD Brands with Henry Mashburn | Ready To Drink Podcast
Send us Fan MailHenry Mashburn is Co-Founder of Alternative Horizons Group (AHG), a payment processing firm built for high risk industries like hemp and CBD…
- Ready To Drink Podcast
Non-Alcoholic Beverage Marketing with Renee Adams: Shelf Placement, Branding and Building the Category
Send us Fan MailRenee Adams, founder of Renee Adams Consulting and marketing lead for The Little Sober Bar in Woodstock, Georgia, joins the Ready To Drink…
Ready To Drink PodcastTorch Drinks' Lucas Dyer on Scaling Hemp Beverages the Right Way in North Carolina | RegulateDontRuinNC.com
Send us Fan MailLucas Dyer runs sales and brand development for Torch Drinks in North Carolina. Torch started ten years ago in California in the vape and gummy…
- Ready To Drink Podcast
Marine Veteran to Hemp Beverage VP of Sales: Brian Hyatt, Oasis
Send us Fan MailBrian Hyatt is Vice President of Sales at Herbal Oasis, a hemp beverage and functional beverage brand under the cbdMD umbrella. Before hemp, he…
Ready To Drink PodcastTwo Competing NC Distributors Unite to Save Hemp Beverages | RegulateDontRuinNC.com
Send us Fan MailTwo North Carolina distributors who go head to head for shelf space every single day just sat down together to fight for the same category. Ed…
Ready To Drink PodcastDogwood Hops & Crops Owner Kate Hansen on Hemp Beverages, NC Regulation & Funding Schools | RegulateDontRuinNC.com
Send us Fan MailKate Hansen owns Dogwood Hops & Crops and Trophy Room Bourbon Bar in Winston-Salem, North Carolina. She's also PTO president at her kids' Title…
- Ready To Drink Podcast
Quick Sips: They Hear You On Hemp, Call & Email Your Lawmakers
Send us Fan MailDwayne Carson spent years working Capitol Hill and on a recent episode of the Ready To Drink Podcast, he told a story about postal closures…
- Ready To Drink Podcast
Quick Sips: Five Minutes of Kindness Challenge
Send us Fan MailFive minutes of kindness to a stranger, that's the challenge I give every single week on the podcasts.Put your phone in your pocket and look at…
- Ready To Drink Podcast
Perfect Hydration's Jared Smith: Building a National Alkaline Water Brand
Send us Fan MailJared Smith is President of Perfect Hydration Alkaline Water and Star City Beverage, backed by parent company Golden West Food Group. He sits…
- Ready To Drink Podcast
Geoff Whaling: The Goodness of Hemp Act and the Fight to Save the Hemp Industry
Send us Fan MailNational Hemp Association Chairman Geoff Whaling joins the Ready To Drink Podcast to break down the Goodness of Hemp Act, the White House…
- Ready To Drink Podcast
Four Loko, Convenience Channel & Distributor Trust: Eric Rogers on Building Beverage Brands That Last
Send us Fan MailEric Rogers is a National Account Manager for the convenience channel at Phusion Projects, home of Four Loko, and spent years before that with…
- Ready To Drink Podcast
Laid Off, But Still Fighting: Matt Compton on Cannabis Dispensary Merchandising, Career Reinvention & Sobriety
Send us Fan MailMatt Compton spent years building out cannabis retail and dispensary merchandising strategy, most recently as Commercial Operations Director at…
- Ready To Drink Podcast
Shy Bear Brewing & Rich Coast Coffee: Jason Ufema on Building a 100-Mile Radius Beverage Empire
Send us Fan MailJason Ufema, owner of Shy Bear Brewing and co-owner of Rich Coast Coffee in Lewistown, Pennsylvania, joins Ready To Drink Podcast to talk about…
- Ready To Drink Podcast
MATE! Vodka Protein Water: Christopher Wolstenholme on Building America's First Protein Alcohol Brand
Send us Fan MailChristopher Wolstenholme, founder of MATE! Vodka Protein Water, joins Ready To Drink to break down how a failed liquor store idea turned into…
Ready To Drink PodcastAB Bottle Co owner Tony Piccini on why hemp THC beverages are the American dream, not a loophole.
Send us Fan MailTony Piccini has run AB Bottle Co in Atlantic Beach, North Carolina for six years. THC beverages now make up 35 percent of his sales. That is…
- Ready To Drink Podcast
The Post Pandemic Wine Market: Jim Silver on Succession Planning and the Bifurcation of Wine
Send us Fan MailWine is bifurcating. Massive scale on one end, tiny profitable producers on the other. The middle is getting pressed out. Jim Silver, author of…
- Ready To Drink Podcast
Quick Sips: "I wake up every day and I don't know what to say." | Joe Gerrity, Founder & CEO - Crescent Canna
Send us Fan Mail"I wake up every day and I don't know what to say."That's Joe Gerrity, Founder & CEO of Crescent Canna - talking about a hemp beverage industry…
- Ready To Drink Podcast
Trade Spends, Deductions and Drink Entrepreneurship with Komal Devjani, Co-Founder of Revya AI
Send us Fan MailKomal Devjani, Co-Founder at Revya AI, joins the show to break down the back office problem most CPG and beverage founders never look at until…
- Ready To Drink Podcast
Quick Sips: She sold out her first trade show in two days. Signed a distributor in twenty. This is how Brewt's started, in a garage in Grand Rapids.
Send us Fan MailEmily Griffen, Co-Founder and CEO of Brewt's, on how the brand actually started: Bloody Mary mix made at pool parties in LA, a hundred cases…
- Ready To Drink Podcast
Building Accord Stone Irish Whiskey From Scratch: Jason Neri on Slow Proofing, Transparency and Surviving the Beverage Alcohol Grind
Send us Fan MailJason Neri is the founder of Northern Courage and Accord Stone Irish Whiskey. He spent two decades moving through wine, beer and spirits before…
- Ready To Drink Podcast
From Bloody Marys in a Garage to 2,400 Stores: Brewt's Mixers on Building a Beverage Brand Without Outside Capital
Send us Fan MailEmily Griffen, Co-Founder and CEO of Brewt's, and Courtney Clark, VP of Sales at Brewt's, join Nate Fochtman on the Ready To Drink Podcast for…
- Ready To Drink Podcast
The Real Hemp Story from DC | Dwayne Carson, Founder & Principal of Carson Consulting
Send us Fan MailDwayne Carson is the Founder & Principal at Carson Consulting and one of the few people working the hemp beverage issue from inside Washington…
Ready To Drink PodcastHemp THC Beverages & Saving Asheville, North Carolina | Regulate Don't Ruin NC
Send us Fan MailThree craft beer veterans explain why hemp derived THC beverages are the most important shift hospitality has seen since the craft beer boom…
Ready To Drink PodcastCrescent 9 Built Something From Nothing, Now The Government Wants To Take It Away
Send us Fan MailNate Fochtman sits down with Joe Garrity, Co-Founder and CEO, and Joshua Katzenstein, Chief Revenue Officer of Crescent Canna and Crescent 9…
- Ready To Drink Podcast
How Hemp Beverage Emulsions Work and Why Regulation Is the Real Product | Alexander Choi, Perfectly Dosed
Send us Fan MailAlexander Choi, Co-Founder and CEO of Perfectly Dosed, joins Nate Fochtman on the Ready To Drink Podcast to break down the ingredient…
- Ready To Drink Podcast
The Beverage Lawyer Who Won't Sugarcoat It | Shauna Barnes of Barnes Beverage Group
Send us Fan MailShauna Barnes is the founding partner of Barnes Beverage Group, a full-service national law firm built exclusively for the beverage industry…
- Ready To Drink Podcast
Building Disco Fizz for the LGBTQ+ & Beyond with Ben Zumsteg
Send us Fan MailBen Zumsteg is the founder and CEO of Disco Fizz, a sparkling functional non-alcoholic beverage built for the dance floor. A first-time CPG…
- Ready To Drink Podcast
Cannabis Disinformation, Hemp Advertising Suppression and the Fight to Normalize the Plant | Madicyn Marinaro, CCAT
Send us Fan MailNate Fochtman sits down with Madicyn Marinaro, Executive Director and Principal Researcher of the Cannabis Council for Advertising Transparency…
- Ready To Drink Podcast
Quick Sips: Cannabis Research Is Rigged - 75% of $1 Billion Studies Risk, Not Benefits
Send us Fan MailMadicyn Marinaro, Executive Director and Principal Researcher at the Cannabis Council for Advertising Transparency (CCAT), breaks down one of…
- Ready To Drink Podcast
Hemp, Recovery and the Fitness Channel Nobody Is Talking About | Jay Ashton, Last Rep
Send us Fan MailJay Ashton is the CEO and co-founder of Last Rep, an athletic recovery cocktail (ARC) built for the gym crowd, the run club, the jiu-jitsu mat…
- Ready To Drink Podcast
Cannabis Beverage Certification, Sober Founders and the Hemp Beverage Revolution | Leigh Gall
Send us Fan MailLeigh Gall is the co-founder of Cannabis Beverage Certification and host of The Enlightened Buzz on YouTube, the leading education channel for…
- Ready To Drink Podcast
Quick Sips: Don't Apologize for Your Passion
Send us Fan MailPerformance coach, Cannabis Beverage Certified co-founder,and Women in Hemp co-leader Leigh Gall joins Ready To Drink Podcast host Nate…
- Ready To Drink Podcast
Founder & Sergeant Major Mike Waskewich (Ret.) on Flavor Matching, the Adult Beverage Ecosystem and Building What the Industry Was Missing
Send us Fan MailMike Waskewich spent 23 years in the Army, retired as a Sergeant Major and then built two things the adult beverage industry didn't know it…
- Ready To Drink Podcast
Quick Sips: The drink doesn't make the memory. The moment does.
Send us Fan MailThe drink doesn't make the memory. The moment does.Retired U.S. Army Sergeant Major and The Bar Book co-founder Mike Waskewich Jr drops…
- Ready To Drink Podcast
Quick Sips: The Hemp Industry Can't Afford to Fight Itself Right Now | Chris Fontes | High Spirits
Send us Fan MailChris Fontes, founder of High Spirits, breaks down why the hemp beverage space is still a team sport and why operators who treat it like a…
- Ready To Drink Podcast
Quick Sips: His boss told him the work was drying up, so he built a brewery instead. | JR Heaps | South County Brewery
Send us Fan MailThe 2008 housing crash didn't end JR Heaps' career - it started one.JR was doing historic restoration and timber frame design-build work when…
- Ready To Drink Podcast
The LEVIA Story with Kristin & Eric Rogers
Send us Fan MailIn this episode of the Ready To Drink Podcast, Nate Fochtman sits down with Kristin and Eric Rogers, the husband-and-wife founders who built…
- Ready To Drink Podcast
Quick Sips: From "Crazy Idea" to Big Acquisition (and Buying it Back)
Send us Fan MailIn this Quick Sips from tomorrow's episode of the Ready To Drink Podcast, LEVIA co-founders Eric and Kristin Rogers share the incredible…
- Ready To Drink Podcast
Quick Sips: 84% of Americans Want THC Drinks
Send us Fan MailPete Olander, founder of Happie Beverages, sits down to discuss the massive gap between what the people want and what politicians are doing…
- Ready To Drink Podcast
Quick Sips: The New Way to Socialize: Why Hemp Hits Different with Goodmellow
Send us Fan MailIt’s not just about what’s in the glass, it’s about how you feel the next morning.Dylan & Brandon, Co-founders of Goodmellow sits down with the…
- Ready To Drink Podcast
The Science of Terpenes: How Abstrax Tech is Revolutionizing Beer & Cannabis
Send us Fan MailIn this episode of the Ready To Drink Podcast, Nate sits down with Jack Peat, the entrepreneurial force behind Abstrax Tech and Abstrax…
- Ready To Drink Podcast
Quick Sips: How to get 30% MORE beer from your hops with Abstrax Tech
Send us Fan Mail"Holy Hell."That was the reaction when Jack Peat, founder of Abstrax Tech dropped the numbers on our latest clip. Imagine turning 500 lbs of…
- Ready To Drink Podcast
Quick Sips: The Story Behind Appalachian Girls Cannabis Co
Send us Fan MailCo-founder Josh Crozier shares the story behind the naming of Appalachian Girls Cannabis Co, how it represents the spirit of Southeastern Ohio…
- Ready To Drink Podcast
Quick Sips: PR Has a PR Problem & Why the Human Story is the Future of Public Relations
Send us Fan MailPR has a PR problem.It is something we are all trying to figure out right now: what is the right angle and what can we actually do to stand…
- Ready To Drink Podcast
Quick Sips: The Craft Beer Lesson the Cannabis Industry is Ignoring
Send us Fan MailOver 32 million Americans walk into a grocery store every single day. Half of the U.S. population conducts a transaction at a convenience store…
- Ready To Drink Podcast
Why Hemp THC Beverages Belong in Bars + Retail, Not Dispensaries | Adam Peabody of Flora + Reddi Beverage
Send us Fan MailIn this episode of the Ready To Drink Podcast, Nate Fochtman sits down with Adam Peabody, co-founder of Reddi Beverage and Flora. Like always…
- Ready To Drink Podcast
Quick Sips: Why Hemp is the "Trojan Horse" for THC Accessibility | Thomas Winstanley, Edibles.com
Send us Fan MailThe hemp-derived THC market is moving fast, but who is actually building the infrastructure to sustain it?In this episode of the Ready To Drink…
- Ready To Drink Podcast
Why Hemp is the "Trojan Horse" for THC Accessibility | Thomas Winstanley, Edibles.com
Send us Fan MailThe hemp-derived THC market is moving fast, but who is actually building the infrastructure to sustain it?In this episode of the Ready To Drink…
- Ready To Drink Podcast
Quick Sips: Overcoming Addiction & Embracing Failure
Send us Fan MailI failed at getting sober. A lot.We always tell people, "Don't be afraid to fail," but we rarely talk about what failure actually looks like in…
- Ready To Drink Podcast
Quick Sips: Is Hemp REALLY killing the Bourbon industry? Chris Fontes, Founder of High Spirits
Send us Fan MailIs the Bourbon industry actually afraid of hemp drinks?Chris Fontes, founder of DrinkHighSpirits.com, joins Nate Fochtman on the Ready To Drink…
- Ready To Drink Podcast
Quick Sips: ROAM is proving that "Clean Label" and "High Potency" can live in the same can with co-founder, Shannon Urban-Denise
Send us Fan Mail"I don't know what the hell I'm doing... but I made the drink I wanted to drink."Shannon Urban-Denise, co-founder of ROAM, explains why her…
- Ready To Drink Podcast
Quick Sips: Why hemp beverage founders are BEGGING to be regulated with Gordon Whelpley, co-founder of Float House CAN-NA-BREWS
Send us Fan MailWhy cannabis beverage founders are BEGGING to be regulatedAre hemp and cannabis beverage companies just a bunch of 'Wild West' bad actors?…
- Ready To Drink Podcast
Quick Sips: Corporate Ladder to Hemp Founder with Anna Baskin, founder of hightail
Send us Fan MailAre you looking for a better way to unwind at 5 PM without the hangover?Join us as Anna shares her journey from climbing the corporate ladder…
- Ready To Drink Podcast
Redefining the 5 PM Reset: Low-Dose Hemp & Functional Drinks with Anna Baskin, Founder of hightail
Send us Fan MailAre you looking for a better way to unwind at 5 PM without the hangover?In this unscripted episode of the Ready To Drink Podcast, host Nate…
- Ready To Drink Podcast
Quick Sips: Stop Trying To Be Perfect. Fail Faster I Jared Langston, Founder of Good Liar NA Beer
Send us Fan MailJared Langston, Founder of Good Liar NA Beer, explains why moving fast and breaking things is always better than waiting for perfection. If you…
- Ready To Drink Podcast
Quick Sips: Regenerative Agriculture & The Future of Farming with Steve Groff
Send us Fan MailSteve Groff, founder of Cedar Meadow Farm and pioneer of regenerative agriculture, discusses the inevitable shift in global farming practices…