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Quick Sips: The Craft Beer Lesson the Cannabis Industry is Ignoring
Send us Fan MailOver 32 million Americans walk into a grocery store every single day. Half of the U.S. population conducts a transaction at a convenience store on a daily basis.If we want to build a sustainable, normalized hemp and cannabis industry, this is exactly where these products need to live.Fifteen years ago, I was running craft beer development for a wholesaler, the industry loved to villainize approachable brands like Blue Moon and Goose Island. I was the guy on the island defending them. Why? Because they were the entry point to the journey.If someone asked me about craft beer…
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