7 Investor Personalities You Need To Know

The Raising Capital Show · Jul 3, 2024 · 1m

In this episode, Yakov shares insights from a recent deal-making event in Nashville. The goal here is to take your capital raising off cruise control and play offense rather than defense. We talk about the concept of 7 prevalent investor personalities. Understanding the psychology of how certain people are wired will help you become attractive to these types of investors and that starts with understanding who they are and how you can serve them. Yakov walks through a detailed framework to understand and communicate with different types of investors, from corporate managers to professional…