FBU 600: Making a Case For Your Service by Nullifying All Other Options
If you want to convert your followers into paying clients, you have to be able to communicate the necessity of your services. Today Jill breaks down three types of marketing: pro-marketing (highlighting your deliverables and social proof), urgency marketing (showing what gets worse if someone delays action), and the main focus of this episode, anti-marketing—a two-part strategy where you first position yourself as distinct within your space (by being clear about who you are not), then nullify all the alternative paths your ideal client might take instead of hiring you. Jill also covers…
The skinny
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