FBU 646: How Dr. Melissa Koehl Went from Selling 2 Units Her First Launch to Building a Massive Following By Adding Value Every Single Day on Social Media
Dr. Melissa Koehl didn't set out to build an online empire—she was a full-time physical therapist buried in one-on-one clients when COVID pushed her to start teaching virtual classes for her hypermobile community, and her first course launch sold just two units. Today, Jill and Melissa unpack how she went from that discouraging first launch to building a massive, loyal following. They dig into the strategy behind her growth: giving away expertise generously instead of gatekeeping it, speaking directly to the exact struggles her audience faces, and staying deeply protective of a community…
The skinny
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