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FBU 004: Your Old Self Is Your Best Client

On this episode, Jill talks about finding your ideal client and creating a niche for your business, which sometimes can be confusing; especially if you are a beginner. When it comes to connecting with the right type of client Jill recommends focusing on the struggles of that person instead of their generic information like age or job. What are the obstacles that the person is facing? How can I relate to them? Are they the same as the ones I had when I started? These are the questions you should be asking when defining your ideal customer. "If you work with everybody, you essentially are…

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