Latest / Marketing Trends Now by Katie Brinkley
What Does TikTok’s U.S. Ownership Change Mean for You?
TikTok didn’t just roll out a new feature—it became a different company in the U.S.With a new ownership structure, data oversight, and a retrained algorithm, everything from your reach to your results could start shifting.This episode breaks down what’s actually changed, what to expect next, and how smart business owners can adapt their content strategy without spiraling or overcorrecting.What You’ll Learn:What the new TikTok USDS entity is (and who controls your data now)How algorithm retraining affects reach and discoveryWhy creators are cautious, but not leavingWhat you should do now to…
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