FBU 623: Handling (Inevitable) Business Burnout

Fit Biz U · Jul 1, 2026 · 1m

There is an inevitable burnout that hits fitness business owners, especially as summer arrives and the January-through-June sales push winds down. After 16 years running JillFit, Jill is no stranger to burn out—creative emptiness, low motivation, and anxiety that the ideas won't return. It's a normal, and thankfully temporary part of building something demanding, rather than a sign of failure. If you're trying to fix your burn out, it's important to recognize the distinction between passive inputs like mindless scrolling or TV that drain energy despite feeling relaxing, and active inputs like…