FBU 379: Basic Online Business Terms to Know
In today's episode, Jill provides an overview of basic online business terms you should know as an internet entrepreneur. She explains the three phases of customer acquisition: awareness, lead generation, and conversion. Jill emphasizes the importance of creating an irresistible offer that includes the promise, process, price, value, bonuses, risk reversal, and urgency. She also discusses the role of lead magnets, landing pages, and sales pages in capturing leads and converting them into customers. Jill explains the concept of email marketing and the difference between nurture sequences and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.