FBU 435: From Scarcity to Success: How Brittany Olson Built a Thriving Trail Running Business
In this episode, Jill sits down with Brittany Olson from Sunrise Trails Coaching to discuss her journey from corporate finance to becoming a trail running coach and entrepreneur. Brittany once struggled with scarcity mindset and self-doubt, but after committing to working through these feelings, a new world of possibilities opened up to her. She finally launched her business, just to face new challenges like pricing, structuring programs, and scaling—and she knew it was time to invest in coaching. Brittany emphasizes the power of authenticity and connection in sales, having built her…
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