FBU 075: Before, "Bridge", and After – How to Craft a Story Brand Online
Everybody has a difficult story worth sharing, right? Everybody has faced obstacles at some point during their journey to become an expert in something. If you're a fitness coach, maybe you used to be obsessive with exercising, or maybe you always had low self esteem, or maybe you struggled with eating disorders. This specific problem that made you who and what you are now can potentially become your "brand story." In this episode, Jill explains how this concept can help, not only your online persona, but it can also help connect your clients and potential buyers to you. "If you can repeat…
The skinny
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