FBU 086: Free vs. Paid Content – Share Information While Charging for Transformation
Making a distinction between free content from paid content can be a tricky thing to do when you're just starting your business. Sharing things for free on social media might feel like a mistake, when you have people paying you for the same type of knowledge. In this episode, Jill clarifies that people are not paying for information (commodity) – they are paying for customization, personality, and organized processes. "People are not paying for information, they're paying for transformation." – Jill Coleman Jill is a fitness professional and business coach who effectively made the transition…
The skinny
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