FBU 612: Why Having a Personal Brand is Now Non-Negotiable in 2026
Personal branding is more essential than ever in 2026, especially as AI lowers the barrier to entry for online coaching and floods the space with homogenized content. Neither ads nor AI can replicate the human connection that drives long-term customer loyalty and lifetime value. As a coach, you need to lean into your authentic personality, show up face-to-camera consistently, and share the behind-the-scenes "knowables" that make you genuinely distinct. The coaches who will stand out won't be the most credentialed or the most polished, they'll be the ones their audience feels like they…
The skinny
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