FBU 602: Micro-Solution Messaging Vs. "Quick Fix" Messaging
Micro solution messaging is not the same as quick fix marketing, and mastering the distinction is essential for selling your coaching offers. Using vague, broad promises like "lose weight" or "get strong" are actually hurting your sales, so you need to learn to replace them with specific, quantified outcomes that give potential buyers a clear picture of exactly what they're purchasing. Today, Jill walks you through the key litmus test for keeping your promises in integrity: ask yourself whether the outcome is sustainable and genuinely achievable for your ideal client in the timeline you're…
The skinny
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