FBU 610: Should You Follow Back People Who Follow You On Social Media?
Should follow back people who follow you on social media? While there's no obligation to do so, there might be real strategic value in following back accounts that look like potential ideal clients—especially if you're in the early stages of building your client roster. Rather than immediately sliding into a follower's DMs, try quietly consuming their content and waiting for a natural moment to engage, like replying to a story in a genuine way. Relationship-building takes time and forced shortcuts tend to backfire, so your goal should be to accumulate authentic touch points that eventually…
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