Latest / Marketing Trends Now by Katie Brinkley
Why Are 99% of Companies Failing to Get ROI from AI?
Almost every company is investing in AI — but only 1% say it’s actually moving the bottom line. McKinsey’s 2025 AI report just confirmed it.In this episode, I break down the top findings from McKinsey’s data and translate them into plain English so you can stop experimenting and start using AI to drive real results. If you’re a founder, CEO, or marketing leader wondering why your GenAI investment isn’t translating to ROI — this is your wake-up call.What You’ll Learn:Why AI adoption is high but financial return is still lowThe #1 factor separating high-ROI companies from the restWhat true AI…
The skinny
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