An 8-Figure Sales VP Told Me Why Your Team Keeps Missing Quota

The Revenue Vault | B2B Sales Systems That Run Without You · Apr 10, 2026 · 51m

In this episode of The Revenue Vault, Marcus Chan interviews Rich Patterson, VP of Sales at Masonhub, on how he built a buyer psychology framework that helps reps identify exactly how each prospect makes decisions and close more deals without getting ghosted. Rich breaks down his 5 Buyer Codes system, why most onboarding setups guarantee rep failure, and the hiring and retention lessons from 20 years leading sales teams across direct, SaaS, and logistics.Meet Rich Patterson here: ⁠https://www.linkedin.com/in/richhitsgoals⁠⁠http://www.buyercoding.com/⁠Welcome to The Revenue Vault powered by…