#270 Lucy Bourne: Find Your Lane And Stick To It.
Lucy Bourne, Director at Oaka Studio, joins Marc for a sharp, honest conversation about how the Microsoft partner ecosystem is evolving - and what partners must do to stay relevant in a market that's shifting fast. She shares her career path, her experience inside Microsoft, and the realities of building and scaling a consultancy in today's channel landscape. Topics include: The decline of broard LSP models and the rise of specialisation Why partners must lead with industry relevance and customer outcomes What Microsoft really looks for in a partner - metrics, designations, AI readiness How…
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