FBU 564: Are Parasocial Relationships Strange?

Fit Biz U · Dec 17, 2025 · 1m

Now, more than ever, it's absolutely necessary to build a powerful personal brand in the online space. Visibility, storytelling, and sharing the right mix of authority and humanity create trust, connection, and ultimately make selling easier. In this episode, we talk about why people buy you before they buy your offers, how concepts like know-like-trust and the pratfall effect show up on social media, and why building a personal brand is a long-term asset, not a fragile strategy. 2026 is the year of the personal brand and by leaning into connection, you'll be on the path towards sustainable…