FBU 627: 6 Ways to Build Trust *Faster* and Make More Sales
Trust-building is essential, as the online space enters into what Jill calls the current "trust recession." Trust typically takes at least 18-24 months of consistent effort to develop, but there are ways to accelerate the process. Today, Jill shares those 6 strategies for speeding up the trust process. They include increasing touch points with your audience; using storytelling to build genuine connection; "going against your pitch" by being brutally honest even when it costs you a sale; exposing an "us versus them" dynamic by calling out problematic industry practices; creating "model of the…
The skinny
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