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Quick Sips: PR Has a PR Problem & Why the Human Story is the Future of Public Relations
Send us Fan MailPR has a PR problem.It is something we are all trying to figure out right now: what is the right angle and what can we actually do to stand out? But the truth is, consumers are questioning transparency and authority more than ever. They see right through the kitschy skits and superficial campaigns.Those of us who have been in this career have a real opportunity to get the stories of the humans out there.This is the year founders need to focus on sharing true, emotional, collective narratives. We still need to talk about our products, but we all must bring the human story back…
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