FBU 604: Building a Long, Lucrative Career Online Vs. a "Junk Food Business"
The current state of the online fitness and wellness business landscape in 2026 is constantly changing—there are new shifts every day driven by AI, GLP-1 medications, economic uncertainty, and uncertain social media algorithms. In all the maybe, you have two distinct choices for how you run your business: the data-driven, automated "passive income" model built around low-ticket digital products, ads, and funnel optimization, versus the personal brand model grounded in genuine relationships, consistent value delivery, and audience trust. In Jill's experience, chasing passive income shortcuts…
The skinny
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