FBU 636: Forget Content Pillars, Use the IDEA Method to Connect with Ideal Clients on Social Media Instead
There should be a difference between the content you post for free and the content people actually pay you for. Use Jill's IDEA framework for social media content: Inform (teaching-based posts that showcase expertise), Document (real-time glimpses into your daily life that build human connection), Entertain (relatable, self-deprecating content tied to your ideal client's stage of life), and Ask (engagement-driving polls that "train the click" and boost DM conversations). Personal branding isn't about hyper-specific avatars like "Sharon, a mom of two who makes $60k a year," but about…
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