FBU 214: The Ombre Method: Creating Seamless Sales Through Lead Magnets
In this episode, Jill explains the concept of The Ombre Method. In order to increase your chances to have a successful launch with a high number of sales, it's important – and smart – to put part of the offer, or at least a glance of it, in front of people's eyes in a smooth and seamless way, by first creating a lead magnet. That way, your potential buyers will learn for free more about the results they can achieve and be even more interested in buying from you when the paid product gets presented to them. Tune in! "I want you guys to think to yourself: 'How can I sort of cake the offer into…
The skinny
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