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MATE! Vodka Protein Water: Christopher Wolstenholme on Building America's First Protein Alcohol Brand
Send us Fan MailChristopher Wolstenholme, founder of MATE! Vodka Protein Water, joins Ready To Drink to break down how a failed liquor store idea turned into America's first vodka protein water. MATE! combines 8 grams of pea protein with vodka, no bubbles, gluten-free, dairy-free, vegan and only two grams of sugar, across four flavors: peach, pineapple, watermelon and lime mint.Chris walks through the real founder story: an SBA-funded liquor store that got shut down four weeks before opening, a taco pizza dinner conversation that became the idea for MATE! and 13 months of R&D navigating the…
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