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FBU 467: How to Use Facebook and Instagram Ads in 2025

Launching the same product to the same people for years isn't going to help your business grow—you need to get in front of new eyes. Organic growth should always be part of your strategy, but in time you might want to layer in the use of Facebook and Instagram ads to start scaling in a big way. You don't need to be using ads right away, but when and if you're ready, Jill is sharing her best ads strategies, including which types of ads to use and which to avoid, the 101 on CPC and CPL, and how to nurture your leads once you have them in your ecosystem. You can advertise without wasting money…

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