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Four Loko, Convenience Channel & Distributor Trust: Eric Rogers on Building Beverage Brands That Last
Send us Fan MailEric Rogers is a National Account Manager for the convenience channel at Phusion Projects, home of Four Loko, and spent years before that with Sierra Nevada and Craft Brew Alliance calling on Circle K, Wawa, and Racetrack. In this episode of Ready To Drink Podcast, Eric breaks down what it actually takes to earn distributor trust, why crew drives fail without preparation, and how national account managers function as intrapreneurs inside the beverage industry.Eric and Nate dig into convenience store single-serve dynamics, the real estate math retailers now run on every inch of…
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