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FBU 149: How to Nail Your "Elevator Pitch"

Your "Elevator Pitch" is the one sentence (maybe two) that explains your online business in an easy way. This short sentence should be simple enough to the point that you don't need to add anything to it or give further details. You might need to use it at a social event or, as Jill illustrates here, when someone in the elevator asks you what you do. In this episode, Jill gives you tips to come up with your ready-to-go pitch. "When it comes to explaining what you do, whether explaining it on social media or explaining it in person, it is extremely important that it's clear enough for someone…

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