"95% of Buying Decisions Are Emotional" — Why Your Sales Team Is Still Selling Logic
The conversation delves into the importance of sales coaching, the impact of motivation and values on sales performance, the challenges of promoting salespeople to management roles, and the shift from being an expert to becoming a trusted advisor. It also explores the role of emotional decision-making in sales, the use of NLP in sales, and the fundamental meaning of sales as being of service to people.TakeawaysSales coaching is about understanding the drivers behind why a person wants to work in a role and aligning their motivations with their career plan.Sales managers often only make time…
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