FBU 603: Run a Successful Priority List Launch Using "The Velvet Rope Method"
Is it time for you to try a fresh spin on the traditional waitlist approach? Jill's "priority list launch" strategy is designed to build exclusivity and demand for small group coaching offers. The word "priority" signals value over simply being on a waitlist, and today, Jill breaks down the key ingredients that make this work: capped spots for built-in scarcity, specific messaging that helps the right people self-identify, price anchoring around inaugural or founding member pricing, and a multi-week runway of emails and social content leading up to cart open. Join the Strategy Lab…
The skinny
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