Latest / The Raising Capital Show
Why Investors Have Commitment Issues And What To Do About It
In this episode, Yakov delves into the common issue of investor commitment and explores strategies to overcome it. He shares personal experiences from a recent trip to Las Vegas, highlighting the importance of perception versus reality, a concept relevant to both capital raising and everyday life. He challenges the prevailing belief that raising capital is now more difficult and offers insights into building trust and delivering value to investors. Drawing on the principles of human psychology, Yakov outlines three key levers to increase investor commitment: social proof, trust-building, and…
The skinny
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